Since forming more than a decade ago in their hometown Newcastle, Demob Happy have earned every increasingly exciting career milestone through a combination of hard graft and gritty determination that would KO most bands. They’ve gigged incessantly, building on the excitement surrounding 2015 debut album Dream Soda with NME stating “the band balance heaviness with hooks, antagonism with hedonism”, and 2018’s Holy Doom which DIY proclaimed as an “absolute stormer”. Their albums and string of knock-out singles since 2019 have seen the band amass well over 45 million collective streams.
"Voodoo Science" sees Demob Happy’s scuzzy and slick grooves transformed into a bonafide rock behemoth, grappling defiant vocals and reclaiming the term from dogmatic Western understanding. “We wrote Voodoo Science as a bit of chaos - an antidote to banality - a magic potion written to defy the collective stupor of the recent past. Something to wake you up and shake you up!” - Demob Happy
History has shown that a band’s third album is when shit starts to get real - their particular alchemy stamps its personality in ways that no other configuration of individuals can do; when the outside voices have been tempered and all that’s left is a perfect cocktail of confidence, skill and momentum. It’s a theory that’s been proven time and time again, and one that Demob Happy are underlining with their third album Divine Machines; one that harnesses their delicate tightrope of heaviness and melody, sweetness and riffs, and rides it up to the stratosphere.
Aesthetically embracing a Blade Runner-esque sci-fi leaning, lyrically Divine Machines finds the band swerving from the political corruption and modern world dystopias that they’ve previously detailed, and yearning for something more hopeful, that starts from within. Frontman Matthew says “I really see what’s happening to the human race as a moment in a hero’s journey. We’re at the point in the James Bond film where the villains reveal themselves and tell us the plan. We’ve got Elon Musk and Jeff Bezos, these absolute supervillains with their rockets doing whatever the fuck they want, and software guru Bill Gates buying vast swathes of farmland for who knows what. They’re all revealing their plans to humanity and we’re all still going, ‘I hope they’re the good guys!’”
“What we need is inspiration to change because we only win this war if the change starts with us. There’s huge ripples of that in society, and it’s distorted through social media, but you can see people becoming more self-aware. That’s what I wanted to write about - inspiring that change.”
They’ve toured the USA four times, gigged with Jack White, Band Of Skulls, Royal Blood, The Amazons (with White even inviting the band on stage to jam), opened the main stage at Reading & Leeds Festival, headlined London’s iconic SCALA and received critical acclaim from The Guardian, Independent, DIY, Kerrang, The Line of Best Fit, Dork, BBC Radio 1 and many more. In between all that, they’ve continued to meticulously hone the inner workings of their practice, with Matthew fine-tuning his production chops to the point where they can take everything in-house.
Divine Machines as a whole is a record that Demob Happy had to build towards. It’s the product not just of a strange extended period of work - both on the album and on themselves - but of an entire career spent putting in the hours, believing tirelessly in what they’re doing and, slowly but surely, watching the world start to believe in it too. As Matthew affirms: “We’ve never chased the dragon of success, even though we’ve been encouraged to, but we're not interested in doing it like that. We’ve always done what we wanted, but now it seems like it might align with what other people want as well.” Pre-order Divine Machines here.
Check out tour dates, merch, stream their music + keep up with Demob Happy below!
Divine Machines Tracklist: 1. Token Appreciation Society
2. Voodoo Science
3. Earth Mover
4. Tear It Down
5. Muscular Reflex
7. She's As Happy As A Man Can Be
8. Run Baby Run
9. I Have A Problem (I Ignore)
10. Divine Machines
11. Hades, Baby