YUNGBLUD has shared the official music video for his latest turbo-charged anthem “Lowlife.” The video, which made its broadcast premiere today on MTV Live, MTVU, MTV Biggest Pop and on the Paramount Times Square billboards, was directed by Priya Minhas and YUNGBLUD and follows the internationally acclaimed musician, as he and a representation of his cheeky younger self strut around the iconic Camden Town, London. Watch HERE.
“I wanted to make something that looked like Emo shameless or St Trinians on Acid. As I was writing the song, I was visualizing the video in my head, it literally helped me get the words down on paper.
Talking about finding the perfect person to play his younger self, YUNGBLUD reveals, “I met Colt when I was filming a live session in New Orleans and immediately upon meeting him I knew he had to play the little me. He was such a little brat with a load of bite and energy and felt exactly like me when I was his age so we flew him out to London for the shoot. This video is completely bonkers, but that’s what makes it perfect.”
"Lowlife" is perhaps YUNGBLUD's most honest creation to date. Delivered with fervor and passion, energetic and rebellious the track fuses hard-edge melodies, heavy basslines and raw, vulnerable lyrics. It marks the beginning of a sonic and creative shift that sees him return to his alternative roots while also taking creative risks with quirky yet detailed production, and considered instrumentation that simultaneously feels both new and nostalgic.